To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, including the Google Analytics URL Builder for websites. UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website.
utm_content=buffercf3b2&utm_medium=social&utm_source=&utm_campaign=buffer Use This example URL has four of the five UTM parameters highlighted: The parameters can be parsed by analytics tools and used to populate reports. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, and attributes the browser's website session and the sessions after that until the campaign attribution window expires to it. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.
